Cairo's vibrant outdoor advertising scene now features a striking new campaign from Artal Developments, showcasing two distinct projects under a unified vision. The prominent billboard, captured in a recent image, effectively communicates the dual nature of Cellen Business Hub and Wellen Medical Hub. This strategic launch aims to capture the attention of potential investors and businesses looking for specialized spaces in the bustling Egyptian capital. The billboard's design is a study in contrasting harmony, visually splitting the canvas down the middle into bold red and deep blue sections. The left, red side is dedicated to Cellen, prominently featuring the project name in white, sans-serif font. Above it, the words SPLIT, BY, and FUNCTION subtly introduce the concept, culminating in ( BUSINESS HUB ) positioned directly above the Cellen logo. This section clearly delineates its purpose and identity. Mirroring this structure, the right, blue side of the billboard highlights Wellen. The project name, also in white sans-serif, stands out against the blue backdrop. Corresponding text above reads UNITED, BY, and VISION, with ( MEDICAL HUB ) reinforcing its specialized nature. The visual split is not merely aesthetic; it intelligently separates the two offerings while a central tagline, TWO PROJECTS, One Field Of Opportunity, bridges the divide, emphasizing the overarching development concept. At the bottom of the billboard, ARTAL is centrally positioned as the developer's logo, solidifying their brand presence. To the left, a numerical code 16986 might serve as an internal campaign identifier, while on the far right, artalegypt.com provides a clear call to action for further information. This well-structured OOH campaign effectively leverages color, text, and strategic placement to convey complex information at a glance, making it a notable addition to Cairo's urban landscape. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
