Huawei has taken over Sheikh Zayed Road once again with a massive new campaign for its latest flagship, the Pura80 Ultra. It’s the brand’s first outdoor rollout in the UAE since March, and the comeback isn’t subtle. Stretching across a full wrap by Media World, the campaign spans several panels in a clean, unmistakable format. No gimmicks. Just bold product renders, sharp typography, and a crisp white backdrop that makes everything pop on one of Dubai’s busiest roads. The campaign doesn’t chase noise. Instead, it banks on visibility and scale. The Pura80 Ultra is displayed in both gold and black, with the phone’s distinctive camera layout facing front and center. Lines like “Fashion in Next” and “Find more on AppGallery” appear in minimal black and red text, anchored by the Huawei and AppGallery logos, making it immediately clear who’s behind the launch. The use of white space is deliberate. This isn't a campaign begging for your attention. It’s already claimed. The pared-back layout, oversized device visuals, and strategic use of bilingual messaging all work together to keep things clean and direct. And on a road that’s often dominated by cluttered visuals and brand battles, Huawei’s quiet confidence stands out. The campaign has been seen on hoarding boards in the third week of July.
