Euphoria Group has taken to the streets of Cairo with a striking billboard campaign for Queen Land residential compound. The billboards are strategically showcased on major highways, parading the edgy brand image for the new development. The billboard design is eye-catching and soothingly refreshing. It features a dramatic picture of a topiary queen shape constructed entirely out of lush green foliage and adorned with flowers. This queen created by nature is set against the background of a vast landscape of rolling green hills, with sleek modern residential towers peeping from afar. The campaign message is clear, highlighting that Queen Land is where luxury meets nature. Lush greens and blues evoke a sense of freshness, space, and tranquility, something one would desire in a home compound. The slogan is noted in Arabic, which roughly translates to Your first kingdom begins with the first step. This copy subtly communicates a feeling of new beginnings, empowerment, and sophistication, suggesting that Queen Land is less a home, but a lifestyle to rule. Queen Land’s campaign by Euphoria Group is an excellent illustration of how visual storytelling and strategic messaging can elevate a real estate brand to the next level. By intertwining nature, royalty, and new beginnings, the billboards leave a lasting impression on individuals. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
