Edita is bringing sweetness back to Cairo’s streets with a charming new OOH campaign for Oniro, the beloved tea biscuits that have become a staple in Egyptian households. Widely distributed across Greater Cairo, this campaign makes smart use of static billboards in prime outdoor advertising locations to ensure it connects with biscuit lovers of all ages. Classified under the food and beverages industry, the rollout brings a familiar and nostalgic touch, as Oniro reintroduces the same warm brand colors and signature slogan that resonated with audiences during its successful January 2025 campaign. With this latest wave, Oniro is not just selling biscuits, it’s celebrating cozy tea-time moments across the city. The latest OOH billboard is a cheerful and inviting visual that instantly catches the eye with its warm yellow and orange tones, colors that evoke feelings of joy, comfort, and appetite, perfect for a tea biscuit campaign. The design showcases a larger-sized Oniro Tea Bix pack front and center, revealing neatly stacked golden biscuits with a crisp texture, housed in their signature deep purple and orange packaging, which adds a touch of richness and warmth. Beside the product image, the billboard copy reads: “Oniro Tea Bix in a new size”, and directly beneath it is the main slogan: “Now bigger, bite more”, a playful and engaging line that highlights the product upgrade while inviting the viewer to indulge. The use of a biscuit background texture subtly reinforces the message, giving the whole design a cozy, snack-time vibe. With its friendly tone and bright color scheme, the ad does more than inform; it sparks a craving. With this sunny and appetite-stirring campaign, Oniro proves once again that some classics only get better with time. By keeping its familiar charm while introducing a new, larger size, the brand taps into both nostalgia and novelty, reminding biscuit lovers why Oniro Tea Bix has earned its place at the table. Whether you’re grabbing a quick bite or enjoying a quiet tea break, this campaign warmly invites you to take a bigger bite and savor the moment. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
