Emaar's latest venture, the Grand Polo Club & Resort, races through UAE roads with a new sophisticated and inspiring outdoor campaign. The billboards blend high-end luxury with horseback allure, exactly as envisioned by the upscale lifestyle offered by the new project. The campaign's imagery is made up of clean lines and carefully edited imagery, where the centerpiece billboard has an upscale, minimalist logo in the shape of a flowing GP monogram. upon a rainbow-colored background. The second billboard slide transports passersby to an equestrian green landscape, with a hovering tagline Equestrian Opulence, Beyond Imagination noted over a serene landscape upon which riders gallop along curved roads between immaculately groomed greenery. This sight evokes a sense of getaway and grandeur to induce the want for serenity without compromising opulence. The third billboard features an Arabic tagline which translates to “Spacious villas with private stables and view”. This localizing touch makes the campaign personal to Arabic-speaking audiences and guarantees the uniqueness of the offering. The repetition of words like opulence and beyond imagination also puts Grand Polo above a simple resort. Emaar’s new campaign for Grand Polo Club & Resort took off on UAE digital screens in the first week of July.
