Tickit, a rewards gateway by Dubai Holding, comes back to the city's digital billboard with another cashback drill that emphasizes simplicity. Popular for converting everyday shopping spend into cashback immediately without the annoyance of points or scanning, Tickit has been engaged in creating brand awareness in the UAE with their financial services. It isn't the first time they're taking over the sky—previous campaigns have been about their reward-linked frictionless payments, but this series of ads boasts a new, fresh tempo. Across Dubai’s dynamic screens, from DIFC to Jumeirah, Tickit’s new digital visuals stand out with vibrant bursts of gradient color, crisp typography, and one very clear call to action: “This summer, we make it rain. Spend & Win Dhs 10,000 weekly.” Earn cashback. Instantly. The visuals are clean yet striking, using a modern palette of green, beige, and orange with bold copy lines. A screen of whimsical versions of a card tapping and cashback icons falling is shown, lightheartedly nudging the viewer to think about picturing their own cashback experience. What's particularly clever is the location strategy of Tickit. The campaign appeals to positional high-end digital real estate (LED billboards on Sheikh Zayed Road, media towers within Mall of the Emirates, and interactive digital columns within City Walk). They are all high-traffic, high-spend areas where Tickit's value proposition speaks most: reward your everyday life. It's not just a matter of being seen—it's a matter of being seen by the right type of spender. And in that sense, the campaign has gotten its audience homework done. Tickit’s digital campaign struck Dubai’s digital screens in the third week of July.
