IL CAZAR Developments is back on Egypt’s OOH scene with a new wave of seaside serenity. Just two weeks after their last campaign, the developer returns to the billboards with “The C,” their coastal destination nestled in Ras El Hekma at km 188. Designed over 114 acres of elevated terrain, the project promises sea views for most units, upscale beachfront dining, a 5-star hotel, lagoons, a wellness center, and more. The C isn’t just about summer, it’s about living the laid-back, luxuriously designed version of it. “Breathe in the C Life” sets the tone. The visuals are calm, deep, and quietly confident. Each billboard features a rich gradient of marine blue that shifts depending on where you catch it from. The logo, centered in crisp white, floats against the textured background like a seal of calm. The frame itself mimics elegant tilework, almost like a nod to Mediterranean craftsmanship. The copy is minimalist but thoughtful; phrases like “Scenic Views,” “Luxury Stay,” and “Beachfront Fine Dining” sit softly beside the logo, spaced with ease and clarity. Altogether, it’s the kind of visual language that doesn’t shout for attention but earns it with restraint and elegance. Just like The C. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
