Brouq Developments is back on Cairo’s billboards following their prior appearance, unveiling its latest residential complex in the center of New Cairo. The billboard design itself is serene, perfectly suited to the high-end positioning of the brand. Featuring a peaceful picturesque mother and daughter sharing a sun-basked moment of bonding outdoors, the billboard instantly brings to mind family, warmth, and luxury living themes. This emotional appeal strikes a very strong note with potential homeowners who desire community living. The ad copy is brief but to the point, noting taglines like Launching Now / New Cairo and Prime Location – AUC Avenue. The latter highlights two key selling points for the campaign, those being the project's readiness and its much-desired location near AUC Avenue, a hub of modern developments and a desired residential area. Highlighting the hotline 15082 and the website URL “brouq-eg.com” also ensure that the target prospects have clear calls to action, thus making the billboards effective. The Brouq Developments campaign rightly portrays luxury living and family life as well as makes the brand a strong contender in the fast-growing real estate market in New Cairo. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
