Line Developments has launched an outdoor campaign for its Elysium project in Sheikh Zayed, following the brand's previous OOH during May 2024. Unlike many developers who focus solely on their current offering, Line Developments has opted for a dual-faced approach, dedicating one prominent billboard to the Elysium project itself, while an adjacent, equally impactful billboard serves as a powerful branding statement for the developer, Line Developments. This strategy not only promotes their latest venture but also solidifies their presence and reputation in the highly competitive real estate market. The campaign's visuals are clear and impactful. The billboard dedicated to the Elysium project features a sophisticated dark background that suggests exclusivity and luxury. Prominently displayed is ELYSIUM, rendered in elegant white typography. A visually appealing image, possibly a golden architectural element or a design motif, takes center stage, hinting at the project's upscale nature. The ad copy highlights enticing payment terms: 5% DOWN PAYMENT and UP TO 9 YEARS EQUAL INSTALLMENT, making the project accessible to a broader audience. The e logo, likely representing Elysium or a related brand element, is subtly placed in the upper right corner, while the elysium logo in a smaller font is seen at the bottom. A numerical code, 15733, is visible in the bottom right corner, possibly for tracking or reference. The accompanying billboard unequivocally champions the developer, Line Developments. Against a clean white background, the word LINE is presented in a striking, large font, with a gradient from red to black, creating a dynamic visual. Below it, DEVELOPMENTS is clearly stated. The 15733 code is also present on this billboard, reinforcing the connection between the developer and the project campaign. This dual-faceted OOH campaign by Line Developments is a clever maneuver. By simultaneously showcasing the allure of Elysium and reinforcing the strength of the Line Developments brand, they are not just selling a property; they are building trust and recognition. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
