e& Money is back on Dubai’s streets with a dynamic new D/OOH campaign that’s all about giving your dirhams more power, no matter where you are in the world. Released during the third week of July, this freshly launched campaign taps into a simple but powerful message: with the best exchange rates on your e& Money card, you can now spend across the globe and still feel like you’re at home in the UAE. Falling under the financial services industry, this contemporary rollout spans a mix of digital screens and bold bridge billboards, creating a seamless, high-visibility presence across the city. The campaign marks e& Money’s return to the OOH scene since their star-studded appearance back in November 2024, only this time, they’re keeping it sleek, smart, and travel-ready. e& Money’s new D/OOH visuals are hard to miss, thanks to their bold use of a striking red backdrop that instantly commands attention across Dubai’s streets. Red isn’t just a signature brand color; in advertising psychology, it symbolizes excitement, urgency, and action, perfectly aligning with the brand’s message of making global spending seamless and rewarding. The main tagline, “Best exchange rates with your e& money card,” appears clearly in both Arabic and English, making the campaign accessible to the city’s diverse population. Each visual takes viewers on a mini world tour while reinforcing a sense of home: “Spend in London like you’re in Sharjah” appears alongside an image of the Big Ben and Parliament; “Spend in Egypt like you’re in Dubai” sits proudly next to the pyramids. Similar visuals highlight Paris and Thailand, all while showcasing the e& Money card being used through Apple Pay, blending global aspirations with local ease. The result? A vibrant, relatable campaign that speaks to frequent travelers, global shoppers, and anyone looking for value without borders. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
