Schweppes is turning heads once again on Cairo’s streets with a bold new OOH campaign starring none other than the charismatic Amr Youssef. This time, the spotlight is on Schweppes’ latest fizzy addition, the Apple flavor, bringing a crisp twist to the brand’s iconic lineup. Widely scattered across Cairo’s busiest roads as vibrant static billboards, the campaign is impossible to miss. Falling under the food and beverages industry, this rollout follows Schweppes’ successful May 2025 campaign, which also featured Youssef, who has since become the brand’s unmistakable ambassador. With his trademark charm and a massive fan base, Amr Youssef, known for both his cinematic hits and genuine on-screen presence, adds a relatable and refreshing edge to the Schweppes experience. Did you know Schweppes has been around since the 18th century? Or that Youssef once studied political science before taking the screen by storm? Now, the two join forces again to bring a flavor that’s as real as it gets. Schweppes’ latest OOH visual is as refreshing as the drink it promotes, capturing attention with a dynamic two-part billboard featuring beloved actor Amr Youssef. The top visual spotlights Youssef confidently holding a can of the new Apple flavor, standing in a stylish, dimly lit setting that oozes sophistication and familiarity, like a scene from a movie where you're invited to join. The Schweppes logo is boldly stamped across the image, reinforcing the brand's legacy. The lower billboard paints a mouthwatering scene: a sleek can of Schweppes Apple placed beside a chilled glass filled with golden fizzy bubbles, fresh apple slices, and ice, instantly evoking that first crisp sip. The Arabic copy reads: “Try the new Schweppes Apple… Real Apple,” with the final two words emphasized in bold yellow, creating a sense of authenticity and impact. Another note at the bottom translates to “Contains natural apple juice,” adding credibility and appeal for health-conscious drinkers. Altogether, the design blends visual richness, cinematic presence, and flavorful temptation into one irresistible street-side moment. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
