LMD, a name that shone in the real estate landscape in Egypt originally, and in 6 other countries all over the world. Has launched a DOOH campaign using PHI’s screens for a branding campaign that can be described as minimalistic, chic branding DOOH. When we say a minimalist campaign, we mean it! With nothing but a clear white font, a black background that creates a contrast that will help the passersby to read the info easily and without distraction, and with information to showcase the real estate giant’s milestones. On screen, the copy hits the mark, no fluff, just sharp, strategic messaging that sparks curiosity and drives desire. It’s designed to hook the audience instantly and guide them straight toward the decision to buy. The first frame sets the stage by spotlighting LMD’s presence across key cities: Dubai, Cairo, Sheikh Zayed, North Coast, Barcelona, Athens, and Limassol. Then comes the power move, the second frame flexes their global footprint with bold stats: “3 Continents, 7 Cities & Unforgettable Experiences.” It’s confidence in motion. When it comes to geo-distribution, the campaign strategically dominated high-traffic highways, where visibility meets volume. Add to that the commanding presence of digital screens, already masters at capturing attention, and you’ve got a media mix engineered for maximum impact. It’s a placement strategy that doesn’t just reach the audience; it stops them in their tracks. AD 8 projects and counting! LMD has quickly built a foundation for its presence in the UAE’s dynamic real estate market. With developments spanning prime locations and offering a mix of residential and mixed-use concepts, the developer is redefining what it means to build with vision. Backed by a global footprint across three continents, LMD blends international expertise with regional insight, delivering projects that speak to luxury, innovation, and long-term value. LMD’s footprint in the UAE is anchored by a diverse portfolio of eight projects, each tailored to meet the evolving needs of modern urban living. In Dubai, the developer’s portfolio includes Rukan Community, a large-scale residential compound offering contemporary villas and townhouses, and Continental Tower, a completed high-rise in Dubai Marina. The pipeline also features design-forward developments like Taiyo Residences, The Pier Residence, and Marina Living, all strategically located to offer waterfront living and high investment potential. Meanwhile, Boutique XII, La Boutique, and Boutique 23 bring a curated approach to boutique residential living, targeting discerning buyers looking for both style and location. Together, these projects reflect LMD’s commitment to delivering a balanced mix of scale, luxury, and livability across the UAE’s most sought-after districts. What sets LMD UAE apart is its strong alignment with the UAE’s long-term urban development goals and real estate vision. As a licensed developer under the Dubai Land Department (DLD), LMD operates with full regulatory compliance and transparency, ensuring investor confidence at every stage. The company’s partnerships with leading architects, consultants, and construction firms reinforce its ability to deliver on time and to the highest standards. With a keen focus on sustainability, smart living solutions, and architectural innovation, LMD is shaping future-ready communities that reflect the UAE’s ambition to lead the region in modern, resilient urban development.
