A few days away from the World Cup, Chipsy has launched an OOH campaign to show the popular support for Egypt’s National Team. The ads do not promote a certain offer or product, but rather focus on the new packaging design specially created for the World Cup and in honor to Egyptian heritage. With the Pharaonic theme as main idea behind the campaign, the ad copy uses the tagline “We are the Pharaohs”. Launched during the second week of June, the campaign uses uni-poles, gates, double-decker poles, and billboards across the Greater Cairo.
