Al Oula TV’s popular program Dayret El Daw is now featured in a new Out-Of-Home campaign that can be seen on the main roads of Greater Cairo. “The Circle of Light” and its distinguished host Dr. Ibrahim Hegazy are portrayed over dark backgrounds surrounded by the logos of all TV channels and radio stations that broadcast the program, under the auspices of Egypt’s National Media Authority. The campaign was launched during the first week of October and uses Large and X-Large uni-poles, Gates, and Chassis in selected locations across the city
