As summer travel kicks off across Egypt, inDrive returns to the billboards of Greater Cairo with a fresh message tailored to the season. Departing from its previous campaign with Khaled Mokhtar that focused on unbeatable prices, the brand now highlights freedom, personal choice, and summer fun. This time, the visuals paint a lighter mood. A family dressed for a beach escape stands next to a sleek inDrive car, with a playful flamingo float in tow. The destinations? From Cairo to El Alamein, a classic summer route for many Egyptians. The design feels intentional, vibrant, and rooted in real moments. By using language like Your Trip at Your Convenience, the brand positions itself as more than a ride-hailing app. It becomes a flexible travel companion. This OOH execution is timely, smartly placed, and emotionally charged. It appeals to families planning quick getaways, young travelers chasing the sea, and anyone looking to escape the city. The campaign quietly reaffirms inDrive’s core offering: rider-driven pricing. But instead of shouting offers, it leans into storytelling. inDrive understands its audience and speaks their summer language. It’s not just about where you're going, but how you get there, and on your terms. For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
