Capturing attention on Cairo's streets, GB Auto has launched a compelling OOH campaign for Changan cars, proving that sometimes, the most effective message is direct and assertive. This prominent billboard cuts straight to the chase with a powerful call to action (Changan... Don't ask about it... Buy it). This bold statement, coupled with a visually appealing presentation, aims to translate curiosity directly into sales. The billboard itself is a masterclass in clean, impactful advertising. The dominant visual is a sleek, modern Changan SUV, presented in a stylish greyish-blue with subtle red accents, against a serene, sunlit backdrop. In the upper left, a GB Auto Warranty box guarantees 5 years or 150,000 km, addressing a key buyer concern upfront. The main Arabic slogan is positioned prominently on the right, with large, clear font. Below this, the campaign provides practical information: أسعار تبدأ من 1,050,000 (Prices start from 1,050,000), offering transparency and setting an accessible entry point for potential buyers. At the bottom, a well-organized row of logos reinforces brand presence and partnership: the Changan logo, contact number 15050, Shell Helix Ultra (suggesting quality), Drive Finance, and Auto logos, all indicating accessible financing and comprehensive support for the purchase. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
