Haier is back on Cairo’s bustling streets with a bold and spirited OOH campaign that proudly announces its new role as the Official Sponsor of Al Ahly SC, one of Egypt’s most beloved football clubs. This fresh campaign isn’t just about sports pride; it’s also a promotional showcase of Haier’s wide selection of home appliances and sports, all now available at special prices. Strategically placed across Greater Cairo’s major highways and high-traffic roads, the static billboards are designed to grab the attention of both everyday consumers and passionate Al Ahly fans alike. Falling under the home appliances industry, the campaign blends brand trust, national loyalty, and shopping incentives in one powerful rollout. This marks Haier’s exciting return to the OOH scene following their successful New Year’s campaign in January 2025, and this time, they’re kicking things up a notch. Haier’s latest OOH visual packs a punch of energy and pride, combining smart design with a strong promotional message. The billboard showcases a lineup of sleek home appliances including a dishwasher, washing machine, air conditioner, refrigerator, deep freezer, and a TV, seamlessly arranged to highlight the brand’s range. The TV screen captures a thrilling football moment with a player in the iconic Al Ahly SC jersey scoring a goal, creating an instant emotional connection for fans. Front and center is the bold Al Ahly SC logo, paired with the clear and confident copy: “The Official Sponsor for Al Ahly Football Club.” The visual also teases summer savings with the line “Summer Sales – Up to 25% Discounts,” making the offer hard to resist. Adding to the brand’s confidence, the campaign includes Haier’s clever and rhyming Arabic slogan which translates to “Haier in the lead, not in the race.” A large “Global No. 1” further cements Haier’s position as a trusted global name. Altogether, the design celebrates performance, passion, and practicality, making it a real standout on Cairo’s roads. With this latest OOH campaign, Haier isn’t just celebrating its sponsorship of Al Ahly SC; it’s making a powerful statement about leadership, loyalty, and lifestyle. By merging the excitement of football with the everyday value of top-tier home appliances, the brand connects with Egyptian consumers on both emotional and practical levels. From eye-catching visuals to meaningful messaging, Haier reminds us why it continues to be a trusted global name and a proud presence on Cairo’s streets. Curious to learn more about this campaign? Dive into the world of MOOH (Monitoring Out-of-Home), your go-to source for comprehensive information and insights on out-of-home advertising strategies. Discover the various types of campaigns, specific locations, allocated budgets, media plans, and more.
