Du is making waves across Dubai once again with a fresh D/OOH campaign that’s hard to miss, this time teaming up with Disney+ to deliver a magical offer: a full year of streaming your favorite shows and movies, absolutely free. Rolled out during the third week of July, this vibrant and multi-format campaign falls under both the telecommunications and entertainment industries, making it a standout crossover moment. From massive wall wrappings and digital screens to hoardings, mega coms, and bridge billboards, Du’s presence is felt all around the city. This exciting rollout follows the company’s earlier OOH appearance in July, which spotlighted its discounted power plans, proving once again that Du knows how to blend connectivity with value in eye-catching style. Du’s latest D/OOH campaign visuals are as captivating as the offer they promote. Dominated by bold blue and purple hues, colors closely tied to Du’s brand identity and widely associated in color psychology with trust, imagination, and innovation, the visuals command attention while sparking curiosity. The campaign’s key tagline, “12 months on us,” is featured prominently alongside the clarifying message, “On select du Home and Power Plans.” One of the visuals highlights the Turkish drama Reminder, showcasing its lead stars Hande Erçel and Barış Arduç, with a clear callout that the show is “Now Streaming on Disney+”, a strong pull for fans of international series. Their striking presence on the billboards adds an emotional and recognizable element. Meanwhile, another visual shifts the spotlight to Daredevil, the popular American series, further emphasizing the rich content awaiting viewers. Altogether, the designs merge entertainment with brand storytelling, inviting audiences to see value not just in services, but in the experience. With this new Disney+ collaboration, Du isn’t just offering a telecom plan; it’s offering a full year of storytelling, excitement, and binge-worthy moments. By weaving beloved international and American series into its latest D/OOH campaign, Du creates a compelling invitation for viewers to imagine what 12 months of free entertainment could look like. It’s a campaign that speaks to the everyday consumer’s love for content and connection, both delivered with Du’s signature flair and forward-thinking spirit. Learn more about the details of D/OOH campaigns by visiting INSITEOPEDIA and navigating through its various sections.
