Following its successful OOH presence last June, Tissot gears up for a promotional drive, inviting viewers to cycle featuring the professional cycling team Red Bull–BORA–hansgrohe UCI WorldTeam Blending sport, technology, and swiftness, Swiss watchmaker Tissot makes a powerful digital OOH campaign. Capturing performance and endurance, features a professional cyclist in full sprint, set against a dramatic mountainous background, The screens displayed in the heart of Dubai are strategically positioned by Rivoli Group, promoting the Tissot T-Race Cycling Chronograph. The timepiece that blends sporty design with Swiss precision craftsmanship. This high-impact visual execution reflects Tissot’s role as the Official Timekeeper for the Tour de France, merging the brand's power with athleticism. The ad clearly shows the cyclist’s pose, eyes focused and body leaned forward in determination, mirrors the mindset of the Tissot wearer who is focused, fast, and ready for the challenge. The campaign underscores Tissot's unwavering commitment to sports timing and elite performance, a dedication the brand has consistently upheld throughout its history.
