Orascom Development is back on the roads with a new OOH branding campaign that positions the company as one of the most international business tycoons of Egypt. With a variety of messages that focus on the developments and achievements of the company in several countries, the ad copy speaks volumes of the projects and destinations under the common slogan “Life as it should be”. The campaign started at the beginning of June and can be seen on the highest-trafficked roads of Greater Cairo with uni-poles, double-decker poles, gates, billboards, and mega signs.
