Living Lines Developments is lighting up Cairo’s streets once again with a fresh and contemporary OOH campaign for its latest real estate gem, West Line, developed in collaboration with Movenpick Community. Strategically scattered across Greater Cairo’s most prominent static billboard locations, the campaign aims to capture the attention of passersby and spark interest in this captivating new project. Falling under the real estate industry, the campaign highlights the developer’s continued momentum following their successful June 2025 branding campaign, which introduced the brand’s vision with elegance and impact. Now, with West Line, Living Lines Developments shifts the conversation from brand awareness to real lifestyle possibilities, inviting audiences to imagine what it truly means to “Own Your Home” in a thoughtfully designed community. Living Lines Developments delivers a visually striking OOH campaign for their West Line project in collaboration with Mövenpick Community, blending modern design with aspirational messaging. One visual showcases sleek villas under a bright blue sky, highlighting the tagline “Own Your [Home] with Mövenpick Community,” alongside practical offers like “5% Down Payment” and “10 Years Installments.” The calming blue and white palette evokes trust and clarity in line with advertising color psychology. The second visual takes a darker, more artistic approach, with a bold blue “W” framed by poetic copy, “Your people, who are ready, awake and unboxing places…” adding emotional depth and exclusivity. Together, the visuals balance luxury, lifestyle, and imagination in a way that resonates with today’s home seekers. With West Line, Living Lines Developments isn’t just selling homes, it’s telling a story of elevated living. Through this thoughtfully crafted OOH campaign, the brand continues to cement its presence in the real estate scene with a blend of visual elegance and emotional appeal. By combining Mövenpick’s trusted hospitality touch with modern design and compelling copy, the campaign speaks directly to those dreaming of a refined lifestyle rooted in comfort, community, and aspiration. To learn more about the campaign's details, including the types of out-of-home advertising used, the locations, budgets, and media plans, you can visit MOOH, the leading provider of monitoring and intel.
