The Esports World Cup launches a bold outdoor campaign across the UAE, promoting Riyadh as The World's Destination for esports enthusiasts this summer. The billboards effectively capture the scale and excitement of the event, set to be held from July 7 to August 24. The design of the billboard is eye-catching with the clean and strong message. The phrase RIYADH – THE WORLD'S DESTINATION stands out in huge, bold black letters on a clear white background for maximum visibility from a distance. The strategic incorporation of gold in the tagline subtly communicates class and global appeal, which suits the position of Riyadh as the destination for international esports events. The billboard's most notable aspect is its application of high-profile esports personalities and ambassadors, including the infamous Cristiano Ronaldo, Korean gamer Faker, and Saudi Gamer Musaed AlDawsari, featured prominently together with a golden crown icon, representing leadership and championship status. This visual aids in making the campaign more relatable, appealing not only to die-hard esports enthusiasts but also casual passersby. The campaign is clear and concise in its approach, focusing on concise messages and powerful imagery which don’t overwhelm viewers but evoke interest. The inclusion of the event website (esportsworldcup.com and event dates acts as a call to action, driving awareness and participation. Esports World Cup’s out-of-home campaign in the UAE is a lesson in effective billboard advertising, showcased upon hoarding billboards in the second week of July.
