This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in June 2025. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising is a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in June 2025 June 2025 saw a consistent trend in the UAE's advertising landscape, with the same three sectors emerging as top performers as in May. Notably, real estate ascended to the leading position, accounting for over 16% of all Out-of-Home (OOH) campaigns launched across Dubai, Sharjah, Ajman, and Ras Al Khaimah. Despite this sectoral stability, the overall OOH activity across the UAE experienced a downturn, with total campaigns launched decreasing by at least 10% compared to the previous month. Business Sector Analysis The study utilizes the ISIC system to precisely categorize brands and their advertising efforts. By examining each brand's primary business operations, the research identifies the key industry sectors that significantly invest in OOH and digital OOH advertising within the UAE. Real Estate The Real Estate sector secured the top position, accounting for about 16.4% of all Digital Out-of-Home (D/OOH) campaigns launched in Dubai, Sharjah, Ajman, and Ras Al Khaimah during June 2025. Most Used OOH Format Real estate D/OOH campaigns this month showed a clear preference for hoardings, with uni-poles as the second choice and digital screens being the least used among top 3 formats. Fashion Wear In June 2025, the Fashion Wear sector represented approximately 12.3% of all campaigns and remained in the top 3 for this month and in May 2025. Most Used OOH Format In June 2025, Fashion Wear OOH campaigns showed a clear preference for hoardings, ahead of unipoles and digital screens. Automotive The Automotive sector accounted for 8.2% of all outdoor advertising campaigns in the UAE during June 2025, securing the third position among top advertisers. Most Used OOH Format Automotive OOH campaigns this month showed a strong preference for hoardings, followed by digital screens and unipoles. New OOH Brands June 2025 showed a lower activity in new OOH brands, with 14 new brands in 13 launched campaigns in Dubai, Sharjah, Ajman, and Ras Al Khaimah, a slight downtick from May. Read about the new brands and the conclusion on our website. Real Estate Chelsea Residences A significant new Out-of-Home (OOH) campaign hit Dubai in the third week of May 2025, highlighting a high-profile partnership between DAMAC Properties and Chelsea Football Club. Large-format hoardings across the emirate are now showcasing the Chelsea Residences by DAMAC project, merging luxury real estate with the prestige of a global football icon. AKALA A new OOH whispers a precision pledge: “The World’s First Precision Wellness Environment,” in AKALA, the latest concept from the visionary developer ARADA. Redefining the future of a dynamic lifestyle, wellness is designed, engineered, and fine-tuned. Promising that every space is programmed to serve one mission, precision well-being, the ad seduces with a luxury tone and a maximalist vision, mirroring the AKALA ethos: less noise, more wellness. Mr. C Residences Downtown ALTA Real Estate Development has launched a new outdoor advertising campaign across the UAE to highlight the luxurious MR. C Residences Downtown. The campaign uses striking uni-pole billboards that emphasize sophisticated urban living through a sleek, dark color scheme of deep grays and blacks, conveying an air of exclusivity and opulence. Azizi Milan Azizi Developments is making a significant visual impact across the UAE with its latest outdoor advertising campaign. The campaign features an expansive, multi-panel billboard that captures attention and introduces the upcoming Azizi Milan project. The billboard's design uses a linear narrative, guiding viewers through various aspects of the development. Avion Residence Sky View Development is turning heads on UAE roads with a stylish new OOH campaign for AVION Residence. These striking billboards don't just communicate the allure of high-end living; they also showcase the developer's brand identity through sophisticated and aspirational design. The billboards feature a rich emerald green background, instantly conveying elegance and tranquility. Waada Dubai South An aerial view of the Waada Dubai South project, promoted by BT Properties, is currently on display across Dubai, UAE, utilizing both hoarding and bridge billboard formats. The campaign subtly announces the project's launch, set on May 27, 2025. Financial Services Jafza Jebel Ali Free Zone, better known as Jafza, isn’t just a location on the map. It’s the engine room behind Dubai’s global trade reputation. Born in 1985 and now turning 40, it was one of the first free zones of its kind, setting a model the rest of the region would later try to follow. Backed by DP World, Jafza has helped move over $190 billion in trade in the past year alone. And now, Jafza, it’s taking a moment to say exactly that, not through headlines or hashtags, but through presence on Dubai's OOH screens. Capital.com Capital.com is making a bold and clear statement on Dubai's prominent digital out-of-home (DOOH) advertising screens. Instead of creating visual clutter, their latest campaign embraces simplicity, relying on strong design and a concise message to capture attention. The high-visibility billboards feature a clean black background that makes the brand name pop in crisp white and orange, exuding a sense of directness and impact. Courier Activities/Foodservice 800Pizza/Chin Chin Careem has rolled out a DOOH campaign across Dubai, exclusively utilizing digital screens to highlight their Meals:ON mode. The campaign's primary objective is to promote the highly competitive pricing available through this mode, featuring popular eateries such as Operation Falafel, 800Pizza, and Chin Chin. Foodservice Jimmy John's Sandwich lovers in the UAE are buzzing as Jimmy John's makes its flavorful debut on the region's outdoor advertising scene. The brand's very first outdoor campaign, rolled out during the third week of May, announces its upcoming launch on digital screens across Dubai and Sharjah. With a sleek, minimalistic design, the visuals let the punchy copy do all the talking, creating immediate roadside impact. Fashion Wear Diesel Global fashion brand Diesel has launched its first OOH campaign in Dubai, taking over the city's prominent boulevards. Known for its edgy style, the billboard showcases a confident model highlighting the elegance of Diesel shoulder bags. The brand's iconic red logo and the timeless tagline, For Successful Living, reinforce Diesel's global identity and rebellious spirit. The creative direction perfectly captures the confidence and individuality that are hallmarks of Diesel's worldwide campaigns. Non-Profit Sharjah Social Empowerment Foundation (SSEF) A beacon of compassion now graces Sharjah's thoroughfares, a powerful outdoor campaign extending a unique invitation to generosity. During the first week of June 2025, the Sharjah Social Empowerment Foundation transformed prominent hoardings into canvases of hope, encouraging residents to become Prophet's Neighbors through their endowment. Entertainment/Sports 971 Fighting Championship The 971 Fighting Championship is making a high-impact statement across the UAE with a new outdoor advertising campaign. This strategic move aims to boost visibility and anticipation for their upcoming event. The campaign features a massive digital billboard promoting the highly anticipated main event between Mokaev and Gabdullin, scheduled for June 14th at the Coca-Cola Arena. Conclusion The UAE's Out-of-Home (OOH) advertising sector in May and June 2025 demonstrated a consistent landscape, with Real Estate firmly establishing itself as the leading industry, accounting for over 16% of campaigns. Fashion Wear and Automotive also maintained their strong presence within the top three sectors. Despite this sectoral stability, the overall OOH activity saw a decrease of at least 10% in total campaigns launched compared to the previous month, and a slight downtick in new advertisers. Hoardings remained the preferred OOH format across these dominant sectors. This report underscores the continued importance of OOH advertising as a powerful tool for brand awareness and customer engagement in the region, urging businesses to leverage these insights for informed strategic decisions in their marketing mix.
