Eva Skin Clinic is turning heads once again across Greater Cairo with a vibrant new OOH campaign that’s hard to miss. Taking over the city’s prime static billboard spots, the cosmetics and personal care brand is back with a message of skin renewal and confidence, this time spotlighting its collagen-powered product range. Known for promoting skin cell regeneration and a more youthful glow, the collagen line takes center stage in this wide-scale rollout designed to captivate passersby. This marks Eva Skin Clinic’s fresh return to the OOH scene following its successful June 2025 campaign, which featured actress Myrna Nour El-Din and shone the spotlight on the Natural Glow collection. Now, the brand continues its journey of empowering skincare, one billboard at a time. Eva Skin Clinic’s latest OOH visuals are a soft yet powerful statement on beauty and self-care. Set against a pastel pink backdrop, the campaign immediately evokes feelings of warmth, tenderness, and femininity, an intentional choice, as pink in advertising psychology is often associated with youthfulness and care. Similarly, the packaging of the collagen-powered range mirrors this, adopting the same pink hue to create a visually cohesive and emotionally resonant message. At the heart of the campaign is the uplifting tagline, “Your Skin, More Youthful Than You,” a promise of revitalization and glow. The visual features a radiant model with smooth, glowing skin, holding the product, accompanied by the phrase “3D Effect,” which emphasizes the depth and dimension of the visible results. Altogether, the design feels fresh, delicate, and deeply connected to the everyday desire for skin that looks as vibrant as it feels. With this new OOH campaign, Eva Skin Clinic is sharing a message of radiance, confidence, and self-love. The pastel visuals, the collagen promise, and the inviting tagline all come together to celebrate the beauty of feeling good in your own skin. As Cairo’s streets light up with pink-hued billboards, Eva Skin Clinic reminds us that youthfulness isn’t just about appearance, it’s a feeling, and it’s yours to own. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
