After its previous campaign spotlighted convenience and everyday reliability, HP returns to Cairo’s outdoor scene with a sharper focus. This time, the message centers on protection and authenticity, warning customers about the dangers of counterfeit printing supplies. The new visual, showcases HP's original toner cartridge as the trusted choice for secure and high-quality printing. The billboard takes a clean and corporate approach. On one side, the HP LaserJet 80A toner is clearly displayed in a real-life setting, while the other side delivers a concise message, pointing customers to reliable sources. The callout is straightforward and factual, offering reassurance to companies and offices that depend on consistent print performance. This campaign is part of a broader collaboration between HP and four key distributors in Egypt: Mantrac, Metra, Redington, and M.A.S Misr. Together, they reinforce a shared message that original products matter, especially in a business environment where equipment downtime can mean lost time and money. Following the more casual and friendly tone of the previous phase, this new direction feels more urgent and informative. HP is not just offering printing solutions; it is positioning itself as a guardian of quality and long-term value for professionals. AD Founded in the late 1930s in a small Palo Alto garage, Hewlett-Packard began as a modest electronics venture before rising to global prominence. What started as an experimental project by Stanford graduates Bill Hewlett and David Packard quickly evolved into a powerhouse of innovation, earning HP a place among the pioneers of modern computing. Beyond its legacy in hardware, HP has been a trailblazer in shaping workplace technology. From powerful laptops and desktops to smart printing ecosystems and security-focused solutions, the brand continues to redefine how individuals and businesses operate. Its commitment to user-centric design and reliable performance has built lasting trust with customers around the world. Today, HP’s commitment goes beyond innovation. The company actively promotes sustainability, digital equity, and responsible manufacturing. Visitors to the HP website can explore not just its latest product offerings but also its efforts to create a more inclusive and sustainable digital future. AD HP is another great addition to OUTSITE Billboards' diverse and cosmopolitan client list. For the second year in a row, HP has entrusted OUTSITE to lead its campaign across Greater Cairo. This year’s rollout was executed entirely on digital screens, aligning with HP’s strong focus on sustainability. By choosing digital signage, the brand reduces paper waste and energy consumption, staying true to its environmental values. The campaign is widely distributed across key areas like Sheikh Zayed, Zamalek, and Mohandessein, ensuring maximum visibility in high-traffic zones. It’s a smart, responsible approach that reinforces both message and method. Get to know more about HP's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
