Over the years, Dubai Islamic Bank has dynamically evolved its banking principles, pioneering new services. Now, the esteemed bank marks a huge milestone, 50 years of serving customers across the UAE. The bank is currently running a campaign to celebrate this achievement, featuring prizes worth up to AED 10 million. The visuals focus on celebrating 50 years of trust and excellence. Bright display the AED 10.000.000 prize pool, and the bank’s logo is clear, “Celebrate 50 Years of Trust emphasizes excitement and the chance to win big, emphasizing that the opportunity is open to all existing and new Individual and Business Banking customers Other bridge billboards prominently appear to be part of the larger campaign phrase From Plot to Villa, Promoting home finance services. It's worth noting that the bank continues to offer customers traditional banking and new services, keeping up with the times. Utilizing OOH advertising perfectly for reaching large audiences quickly causes high impact and boosts brand awareness more than some digital channels. The campaign launched in mid-July across bridge billboards and digital screens, following the June campaign that began the out-of-home celebration of the 50th anniversary
