Ghoneim Developments Group is making a bold return to Cairo’s outdoor scene with a fresh OOH campaign that introduces its latest real estate venture, The Novelist, a contemporary and captivating project set in the heart of Mokattam. Widely distributed across Greater Cairo’s most prominent static billboard locations, the campaign is designed to capture the attention of passersby and spark curiosity around this new chapter in the developer’s growing portfolio. Classified under the real estate industry, the campaign reflects Ghoneim Developments Group’s continued momentum following its successful June 2025 branding rollout, which proudly celebrated the company’s rich legacy and strengthened public familiarity. Now, with The Novelist, the spotlight shifts from history to future, and it’s one worth watching. The OOH visuals for The Novelist by Ghoneim Developments Group tell a compelling story at first glance, one that starts with the powerful tagline, “A Story Above Cairo.” Set high in Mokattam, the project is introduced against a striking backdrop: a dark, dreamy sky dotted with the warm glow of lit houses, captured from a breathtaking eagle-eye view. The scene evokes a sense of calm, elevation, and quiet exclusivity, all the things one might look for in a modern, thoughtfully planned community. The campaign also features the phrase “New Chapter,” adding a poetic touch that aligns perfectly with the project’s name. Ghoneim Developments Group’s logo stands confidently at the forefront, paired with the company’s hotline, making it easy for curious onlookers to take the next step in discovering what this new chapter holds. With The Novelist, Ghoneim Developments Group isn’t just launching a new project, it’s inviting Cairo to imagine life from a new perspective, both literally and figuratively. This campaign bridges the company’s proud legacy with a forward-looking vision, blending emotion, elegance, and elevation in every visual. As the Mokattam skyline lights up with stories waiting to be written, The Novelist marks a fresh and thoughtful chapter in urban living, one where every detail feels intentional, and every view tells its own story. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
