Dermactive is making a bold and beautiful entrance onto Cairo’s streets with its very first D/OOH campaign, one that’s impossible to miss. Strategically scattered across Greater Cairo’s top-tier billboard locations, the campaign marks the dermo-cosmetics brand’s debut on the city’s outdoor advertising scene. Blending static billboards with digital screens, the wide-scale rollout is designed to grab attention and spark curiosity. Classified under the cosmetics and personal care industry, Dermactive brings with it a reputation for quality, effectiveness, and safety, offering integrated skincare solutions tailored to every skin type and concern. With this high-impact launch, Dermactive isn’t just entering the market, it’s setting a new standard for skincare visibility in Cairo. Dermactive’s D/OOH visuals across Cairo radiate positivity and clarity, showcasing a range of skincare products thoughtfully designed for different skin types and concerns. The billboards feature women smiling confidently with clear, healthy-looking skin, visual proof of the brand’s promise in action. At the heart of the campaign is the empowering tagline: “Your Skin Under Control”, a message that speaks to confidence and balance. The backdrop glows in a bright, energetic orange, Dermactive’s signature color choice that, in advertising psychology, evokes warmth, vitality, and enthusiasm. Altogether, the visuals feel fresh, hopeful, and genuinely connected to everyday skincare journeys. With this vibrant and confident DOOH campaign, Dermactive has officially made its mark on Cairo’s skyline, introducing itself not just as a skincare brand but as a trusted companion in every skin journey. By combining warm, uplifting visuals with a clear message of control and care, the brand invites consumers to see skincare not as a chore but as an empowering daily ritual. Dermactive’s debut may be new to the city’s billboards, but its message already feels right at home: healthy, happy skin is within reach, and under control. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
