Superman is back, making his presence felt across Dubai streets in a new OOH campaign that has taken over key locations in the city, promoting the iconic superhero's return to the big screen at VOX Cinemas. With a visually dramatic outdoor display featuring the Man of Steel in all his glory, the campaign generates excitement and nostalgia in equal measure, showcasing Superman's image starring David Corenswet against a cosmic background, accompanied by prominent text that reads: Superman - Only in Cinemas from July 10. Highlighting Watch it at VOX, which invites passersby to head to VOX Cinemas for an unmatched movie viewing. As one of the region's leading cinema chains, VOX offers blockbuster screenings with premium formats like IMAX, 4DX, and luxurious seating. The OOH campaign taps into Superman's universal appeal as a timeless story of courage, justice, and hope. This campaign launched in the second week of July across Dubai’s main outdoor locations, including Unipoles, lampposts, and digital screens. For in-depth details on the OOH industry, explore Insiteopedia's various sections.
