Egyptian bakery franchise Etoile has launched a second OOH campaign to present their new “petit four” invention. With Eid approaching, the campaign invites viewers to taste “For the first time in Egypt, petit four with sauce on the side” – the bakery’s latest innovation that gives a twist to the holiday traditional sweets. The ads are bright and inviting and use the slogan “Sweets that you cannot resist”, along with mouth-watering images of the savory dessert. Launched at the start of June and just one week before Eid, the campaign can be seen on billboards, T-Poles, uni-poles, and some double-decker poles on selected locations across Greater Cairo.
