Egyptian tycoon developer Wadi Degla has launched a new outdoor branding campaign that positions the company as a leading brand in the real estate sector. The ads feature a full list of the developer’s projects, and varied ad copy describes the achievements and landmarks of the company, as well as the targets for the current year 2018. Under the slogan “Rediscover spaces”, the campaign provides solid numbers in different font colors. Launched during the first week of June, the campaign uses a wide variety of OOH types and sizes of large format on the major roads of Greater Cairo.
