Mastercard and InstaShop are back on Cairo’s streets with a fresh OOH campaign that puts everyday convenience front and center. Spotted across the city’s prime outdoor advertising locations, the new campaign highlights the duo’s continued mission to make grocery shopping and food delivery smoother and faster for everyone. By combining Mastercard’s trusted payment solutions with InstaShop’s quick delivery service, the partnership promises an easier, more seamless experience from cart to doorstep. Falling under the courier activities and financial services industries, this latest collaboration builds on their successful November 2024 campaign, which focused on effortless shopping and priceless rewards. Now, they’re back with a message that’s simple but powerful, less hassle, more ease. Mastercard and InstaShop’s latest OOH campaign brings their message of convenience and security to life with bright, relatable visuals spread across Cairo. The billboards feature two key taglines: “Pay For Your Groceries with Safety and Ease” and “Pay For Your Food with Safety and Ease with Mastercard,” making the everyday task of ordering food or groceries feel smoother and more reassuring. Some visuals show a vibrant grocery basket filled with fresh fruits and vegetables, while others spotlight tempting meals like burgers, covering both sides of the delivery experience. A standout element is the promotional offer: “Get 250 EGP cashback and 5 free deliveries using Apple Pay with 750 EGP,” adding a compelling incentive to use the service. The design also includes shots of a hand holding a smartphone with the Apple Pay app open, mid-transaction, while other visuals showcase the Mastercard card displayed digitally. Tying it all together, both the Mastercard and InstaShop logos are clearly placed, reminding viewers of the trusted names behind this effortless experience. With this campaign, Mastercard and InstaShop show that convenience doesn’t have to come at the expense of clarity or trust. By blending smart visuals, simple messaging, and a valuable offer, they’ve created an OOH presence that speaks directly to busy, everyday shoppers. Whether it’s a quick grocery run or ordering your favorite meal, the partnership makes the process feel a little lighter and a lot easier. It’s not just about transactions, it’s about creating a smoother way to shop, pay, and live, one billboard at a time. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
