Dana Development is making waves once again on Cairo’s streets with a wide-scale OOH campaign that’s hard to miss. Scattered across Greater Cairo in static billboard format, the new branding campaign puts the spotlight on New Alamen, the company’s promising project along Egypt’s stunning North Coast. With vibrant visuals and strategic placements, the campaign is designed to capture attention and spark curiosity. Falling under the real estate industry, this latest effort follows Dana Development’s successful June 2025 appearance, when their Sky Hills project made a strong impression on the OOH scene. Now, with New Alamen, the brand continues to paint a picture of future living with a coastal twist. Dana Development’s new OOH visuals strike a perfect balance between simplicity and impact. Set against a rich, oil-paint-inspired backdrop, the design features sweeping shades of light blue, dark blue, and green, each color carefully chosen to evoke a sense of calm, trust, and harmony, mirroring the serene atmosphere of the North Coast shoreline where New Alamen is located. The visual keeps things minimal yet memorable, with the bold “Dana Development” name standing tall, followed closely by the project’s title, New Alamen, placed just beneath it for clarity. A dedicated hotline is also displayed, inviting curious minds to reach out, ask questions, and explore more about what this coastal escape has to offer. Clean, inviting, and thoughtfully composed, the visual pulls you in without saying too much, just enough to make you want to know more. With this latest OOH campaign, Dana Development once again proves its knack for turning vision into visual impact. By pairing artistic design with strategic messaging, the New Alamen campaign invites people to imagine a lifestyle shaped by calm seas, open skies, and thoughtful development. It’s more than just a branding move, it’s an invitation to be part of something bigger on Egypt’s North Coast. Subtle yet striking, the campaign leaves a lasting impression, reminding passersby that the future of coastal living is already taking shape. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
