Milestone Developments is back on Cairo’s bustling outdoor scene with a striking new OOH campaign for its latest business complex, The Cord. Widely distributed across Greater Cairo, the campaign takes a static billboard format, strategically placed in high-traffic areas to grab attention and build buzz. Falling under the real estate industry, this latest effort builds on The Cord’s growing reputation in the business development space. It also follows the brand’s successful April 2025 branding campaign, which helped solidify its image as a go-to destination for smart, modern workspaces. This time around, the campaign introduces two main visuals, each with its own design and messaging approach, set to be explored further in the following section. The Cord’s new OOH campaign brings its multi-purpose business complex to life with two visually distinct billboards that each tell part of the story. Both visuals highlight that The Cord is a commercial, administrative, and medical project, confidently positioning it as a full-fledged Business Complex located in the heart of West Cairo. One visual leans into darker hues and sleek architecture, showcasing the building’s structure alongside a compelling promotional message: 20% Down Payment and 20% Discount, adding urgency and appeal for serious investors. In contrast, the second visual uses a lighter, white-toned palette and introduces a human element, featuring small snapshots of everyday professionals: a businessman with a suitcase, a woman enjoying her coffee, and another carrying shopping bags. This softer visual invites the viewer to imagine the vibrant life within The Cord, adding a relatable and lifestyle-driven angle to the campaign using the tagline A Mall For Every Lifestyle. With this latest OOH rollout, Milestone Developments continues to shape how modern business spaces are envisioned in Cairo. By blending bold architectural visuals with everyday human moments, The Cord’s campaign does more than advertise, it paints a picture of possibility. Whether it’s for work, wellness, or commerce, The Cord stands out as a versatile hub designed for real people with real ambitions. It’s a thoughtful reminder that behind every building, there’s a story, and The Cord is ready to host the next chapter. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
