In Greater Cairo, a new billboard from ValU Loans stops commuters in their tracks. The creative picks up where last season’s Eissa El Wazzan prepaid card stunt left off, shifting the conversation from everyday expenses to big ambitions. Set in the middle of a half‑finished living room, the scene shows a father clutching a fat wad of cash while builders wait for instructions. Buckets of paint, exposed beams, and a nervous family capture the tension of home renovations that run over budget. The headline, roughly “money won’t hold us back”, lands the reassurance. By advertising financing up to twenty‑five million pounds, valU signals a step up from short term installments to full scale loans. The tone remains humorous and relatable, staying true to the brand’s light Egyptian spirit, yet the promise is serious. Visibility is maximised with a generous visual left side and crisp typography on the right, ensuring drivers decode the message in seconds. This follow‑up campaign keeps ValU top of mind during Egypt’s summer spending season. More importantly, it broadens the brand narrative: whether you need a quick tap on a prepaid card or a life loan, valU claims to have the answer. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
