An OOH campaign has been launched across Cairo by Ajad Developments to introduce and promote its Elaia New Heliopolis project. This campaign leverages the high visibility of large-format billboards and digital screens to capture the attention of a broad audience, effectively positioning Elaia as a premier living destination within the burgeoning New Heliopolis area. The aim is to create brand recall and generate interest among prospective homeowners in the Egyptian capital. The visual execution of the billboards is designed to evoke a sense of serenity, natural beauty, and aspirational living. The centerpiece of the advertisement is an elegant arched gateway, framed by lush greenery, opening onto a panoramic view of rolling green hills, a winding road, and a tranquil, natural setting. A woman in a flowing white dress is depicted seated in the foreground, facing this idyllic landscape, subtly inviting viewers to envision themselves within this peaceful environment. The overall color palette is soft and inviting, emphasizing a harmonious blend with nature. Key textual and branding elements are thoughtfully integrated into the design. The project name elaia, presented in a sophisticated script, is prominently placed in the upper left corner, directly above New Heliopolis, clearly indicating the development's identity and location. Complementing this, the tagline Life in Full Bloom is displayed in an elegant font on the right, reinforcing the campaign's central theme of growth, vitality, and a fulfilling lifestyle. Subtle palm tree silhouettes on either side of the billboard add to the luxurious and natural aesthetic, further enhancing the project's appeal. Furthermore, critical developer and partnership information is clearly presented for audience engagement. In the lower left corner, AJAD DEVELOPMENTS is prominently featured, alongside a contact number, 15910, providing an immediate call to action for interested parties. On the lower right, the logo for MISR AL GADIDA (Misr Al Gadida for Housing & Development) is included, indicating a strategic collaboration or the land developer, thereby adding an extra layer of trust and credibility to the project. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
