Ahmed w Ahmed has taken over Cairo’s billboards with an OOH campaign that’s loud, confrontational, and visually unmissable. Rolled out across key highways, the campaign promotes the new action film by Film Square, the production house known for shaping stories one square at a time. The visuals are brash in all the right ways. You’ll spot Ahmed El Sakka, Ahmed Fahmy, Gihan El Shamashergy, Ghada Abdel Razek, and Hatem Salah plastered across massive backdrops, caught in freeze-frame intensity. The word AHMED is split across yellow to red gradients with guns pointed straight out of the frame, creating a mood that feels like a standoff. Every detail, from the grainy film texture to the type layout, feels like a deliberate nod to 90s pulp action, dialed up with modern sharpness. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
