Emaar Properties has made a significant splash in Dubai's DOOH advertising landscape with the debut of its new digital platform, Vyom. Launched during the first week of July 2025, the campaign utilizes prominent digital screen OOH format, introducing Vyom as Emaar's official digital hub for buying and selling its properties. The campaign's core message, Find your people, with a revolutionary next-gen platform, is prominently displayed, emphasizing Vyom's innovative approach to real estate transactions. Vyom is designed as a direct resale platform, empowering homeowners to list their properties and connect with potential buyers seamlessly, bypassing traditional intermediaries. This initiative underscores Emaar's commitment to simplifying and enhancing the property buying and selling experience through a user-friendly platform backed by expert assistance. The digital OOH visuals are meticulously crafted to convey Vyom's modern and efficient ethos. The primary visual features a large, close-up shot of a laptop screen, showcasing the Vyom website interface. The website's design is clean and intuitive, with a prominent search bar at the top, inviting users to Find your dream property with VYOM. Below this, various property listings are displayed with high-quality images of upscale homes, residential communities, and iconic Dubai skylines, including what appears to be the Burj Khalifa, reinforcing Emaar's portfolio. The slogan, Find your people, with a revolutionary next-gen platform, is strategically placed on the right side of the screen, against a dark, sophisticated background. This placement ensures high visibility and reinforces the campaign's central theme. The VYOM.ae logo, in white, is discreetly yet clearly positioned at the bottom center of the digital screen, serving as a direct call to action and brand reinforcement. The overall aesthetic is sleek and high-tech, aligning with the next-gen platform claim. The visual effectively communicates the platform's digital nature and its focus on connecting individuals directly within the Emaar property ecosystem. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
