After a noticeable absence from the out-of-home advertising scene since 2018, GLC Paints has made a striking return with a bold and product-centered campaign. The brand's previous appearance focused on its sponsorship of the Tokyo 2020 Summer Olympics, marking a period of global ambition and high-profile visibility. Today, the message is more local, more direct, and rooted in practical value as GLC shifts its focus to product strength and long-lasting protection. This new campaign showcases the Storm Shield exterior paint line and is spread across a mix of static billboards and digital screens. The choice to use both formats is a smart move, allowing GLC to reach a broader audience across key traffic areas in Egypt. The visuals are straightforward yet powerful. A strong contrast between white and deep blue backgrounds helps the product bucket and the Arabic headline stand out. The phrase that translates to Paint for maximum exterior protection, which immediately communicates the product’s core benefit. The creative approach centers on clarity and confidence. The product is not just named Storm Shield; it is visually represented as a robust, essential solution for exterior durability. This resonates with both individual homeowners and the professional construction sector, especially in a region where weather conditions can be harsh. GLC is clearly aiming to place itself top of mind when it comes to reliable, premium exterior paint solutions. This campaign signals more than just a marketing push. It is a repositioning effort. After years away from the OOH space, GLC is reaffirming its market presence by focusing on quality and utility. Rather than leveraging celebrity endorsements or global partnerships, this time the spotlight is on the product itself. This shift suggests a strategic maturity. GLC is not only promoting a product, but also reinforcing its credibility and leadership in the paint industry. In comparison to past campaigns that emphasized association with grand events, this campaign feels grounded and relevant to everyday use. It addresses real needs, speaks directly to its core audience, and makes no unnecessary detours. The message is clear: GLC Paints is back, with a powerful product built for protection, resilience, and long-term performance. If you want to know the latest trends in paints and get inspos for your next home renovation, you can take a look at GLC's website. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
