For the very first time, Beeah Group launches an outdoor advertising campaign in the UAE to raise awareness for its grand Khalid Bin Sultan City development initiative. The roadside hoardings along major roads in the UAE bear the campaign message A Future to Call Home. The slogan showcased on the ads perfectly summarizes the purpose of the campaign, selling the city as a green, future-oriented, and homely destination to reside in. The billboard's design is attention-grabbing at first glance with its simple, cutting-edge appearance. A digitally rendered aerial view of the complex presents curved green spaces, sleek structures, and a designed urban layout fused into one, that communicates innovation and balance. It is accentuated by fine neon green lines and the infinity logo-inspired Beeah, re-establishing company leadership as an innovative sustainability specialist. The messaging, boldly presented in English and Arabic, positions the brand within a multicultural community, as well as the tagline A Future to Call Home being hopeful and personal, therefore the campaign appeals to families and investors. Beeah Group's campaign spotlights Khalid Bin Sultan City's vision of being a futuristic and eco-friendly society. With its striking visuals, emotional and straightforward message, and placement, this outdoor campaign is a successful production, boasted on UAE’s hoarding billboards in the first week of July.
