After capturing attention with the serene coastal visuals of Dubai Harbour Residences, the city’s DOOH scene now welcomes a fresh face: Eden Hills. Displayed on sleek digital screens across key locations in Dubai, this new campaign shifts from sea views to lush, private serenity, introducing a different kind of escape. The display is split between a tranquil visual of a luxury villa surrounded by greenery and minimalist branding on a clean white background. The contrast is intentional. On one side, nature and architecture blend seamlessly. On the other hand, the simple name “Eden Hills” and a website address invite quiet curiosity. The design avoids noise and clutter, speaking to a refined audience with a taste for understated elegance. Eden Hills doesn’t push a message. Instead, it lets the imagery do the work. Palm trees, stone textures, soft loungers by the water — it all hints at a lifestyle that values space, stillness, and privacy. By choosing digital screens, the campaign maintains a polished, modern tone that fits its luxury positioning while remaining dynamic and noticeable in a busy urban environment. This follow-up to the previous Dubai Harbour campaign feels deliberate. Where one spoke of the sea, Eden Hills whispers of green, grounded luxury
