SODIC launched an OOH campaign in Cairo for June North Coast project, just the right time to promote a coastal project in the hot summer days. The campaign features a striking horizontal billboard, dominated by a serene yet lively image of two women basking in what appears to be the idyllic setting of a modern summer home. The woman on the left, with her hair pulled back, sports trendy green sunglasses and a colorful, artistic top, holding her hand near her ear as if listening to the summer breeze. Beside her, the woman on the right, with flowing, curly hair and striking earrings, wears a shimmering green top, gazing directly at the viewer with an inviting smile. Behind them, the contemporary architecture of a sunlit house with large glass doors and an outdoor seating area featuring a distinct orange umbrella reinforces the luxurious, relaxed atmosphere. Prominently displayed in elegant, cursive white font on the top left, the word june. immediately evokes the essence of the season. Below it, in a slightly smaller, sans-serif white font, the tagline reads: WHERE IT'S ALWAYS HOME, WHERE IT'S ALWAYS SUMMER, perfectly encapsulating the dual promise of comfort and perpetual vacation. In the bottom left corner, the number 16220 is clearly visible, serving as a call to action for inquiries, accompanied by SODIC.COM in a clean, white sans-serif font, directing potential customers to their online presence. Below the main image, centered at the bottom of the billboard, another powerful message declares: DELIVERING AHEAD OF TIME, subtly reinforcing SODIC's commitment to efficiency and customer satisfaction. Finally, on the bottom right, a simple white cube logo, characteristic of SODIC's branding, provides a clean and recognizable mark. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
