Range Rover has released an OOH campaign in the first week of July celebrating their 55th anniversary in the automotive industry while illustrating a brighter future full of luxury and innovation. This campaign utilizes hoardings and this follows their previous appearance in July 2024. Observing more than 55 years of automotive quality, Range Rover has developed a special OOH campaign to commemorate the 55-year anniversary. This achievement mentions the history of the brand with its innovations and its luxury and also strengthens its position as the icon of Zeitgeist on the SUV market. In this campaign, Range Rover looks back at how it has evolved to a modern interpretation of style and elegance, and evolves its rugged roots to form a New Age design in heritage. The aesthetic idea behind the campaign is also a very graceful and yet strong idea that is rather simple. An eye-catching billboard has two vehicles that sit parallel to one another: the original classic model of blue-colored Range Rover and the latest model of the same brand that is highly elegant in silver color. The white and clean background and the lack of any kind of overdesign serve to attract the absolute center of focus on the vehicles with the Arabic and English bilingual tagline of the 55 Years of Range Rover clearly written. The contrast of old and new, as well as the use of symmetry, makes a powerful story of change and legacy, in one breath, the spirit of the Range Rover brand. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
