Skywalk is making a bold return to Cairo’s OOH scene with a fresh and energetic campaign that’s hard to miss. Scattered across Greater Cairo on a wide scale, this new outdoor rollout marks the real estate developer’s latest step in bringing lifestyle and living closer together, this time through an exciting collaboration with the popular fitness brand LA7 Gym. The campaign, which utilizes static billboards placed in high-traffic locations, aims to maximize visibility among potential investors and health-conscious audiences alike. With the catchy tagline “Now we’re talking!” taking center stage, Skywalk is not just promoting a space, but a dynamic experience. This follows their successful June 2025 OOH appearance in partnership with Maison 69, proving once again that Skywalk knows how to keep its presence both fresh and relevant in Egypt’s competitive real estate market. Skywalk’s latest OOH visuals across Cairo pack a punch of energy and ambition, spotlighting the real estate brand’s exciting collaboration with LA7 Gym. The billboards feature two powerful photographic moments: one with a fit woman resting post-workout, radiating strength and focus, and another silhouette mid-lift, evoking motion and determination. Both visuals embrace a dark, high-contrast color scheme, which brings the campaign's modern and edgy tone to life. The bold white slogan “Now we are talking!” takes center stage in both creatives, serving as the campaign’s catchy call to action. Just beside it, LA7’s own tagline, “Inhale Passion,” is smartly integrated to emphasize the gym’s motivational spirit. In a delightful surprise, the campaign also hints at upcoming lifestyle experiences within Skywalk, with “The Cooking School” and “WELL” logos rounding out the board, suggesting a dynamic mix of wellness, food, and fitness all in one destination. This campaign doesn’t just promote development, it teases a whole new lifestyle. Skywalk wraps up its latest OOH chapter with more than just billboards, it delivers a lifestyle statement. By fusing the power of real estate with the pulse of fitness, wellness, and community, the campaign leaves a lasting impression on anyone passing by. With bold visuals, a motivating message, and smart brand pairings, Skywalk proves it’s not only building spaces, it’s building experiences. And with each new rollout, the brand keeps finding creative ways to say, loud and clear: “Now we’re talking.” Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
