Centara Mirage, classified under the hospitality and tourism industry, is back on Dubai’s streets with a fresh wave of summer energy, launching a brand-new out-of-home (OOH) campaign during the first week of July. As part of what’s becoming a yearly tradition, this marks the resort’s second consecutive July campaign, following last year’s successful outdoor rollout in 2024. Once again, the familiar tagline Book Your Family Staycation With Us takes center stage, helping reinforce brand recall and a sense of consistency among passersby who remember last summer’s visuals. With a single-format approach using hoardings placed across Dubai, the campaign keeps things bold and direct, reminding families that beachside fun and quality time are just one booking away. This cheerful Centara Mirage OOH visual bursts with color and energy, immediately capturing the joyful essence of a family getaway. The billboard features a vibrant photograph of children and adults beaming with excitement as they prepare to dive into a day full of waterpark adventures, with the resort’s modern façade and sprawling pool area in the backdrop. A curved cut-out reveals more of the lush landscape, including winding slides, palm trees, and purple-accented lounge spaces, painting a picture of fun and relaxation rolled into one. The main tagline, “Book Your Family Staycation With Us,” is prominently placed alongside contact details and the resort’s website, all neatly framed within a purple and gold design palette. The campaign uses bilingual copy in both English and Arabic to connect with a wide demographic, enhancing accessibility while keeping the messaging consistent and inviting. The campaign also uses the copy “Middle East’s favourite family-friendly resort.” Centara Mirage’s latest OOH campaign wraps up with a clear message: summer memories start here. With its playful visuals, repeated annual tagline, and vibrant design, the resort not only promotes a destination, it reinforces a feeling. By keeping the look and message familiar year after year, the brand strengthens its connection with families who are seeking both fun and familiarity. This campaign doesn’t just invite you to book a staycation, it invites you to return to a place where joyful moments are waiting to happen, again and again. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
