After their last OOH appearance, Nissan debuted a new outdoor advertising campaign in Sharjah and Dubai under the banner Swipe And Drive”, and the new Nissan Kicks. Covering key high-traffic zones using uni-poles, rooftop billboards, and lampposts, the campaign traverses key high-traffic zones, catching the attention of transit commuters in both Emirates. The automotive ad itself is straightforward and functional. A hand sliding a card past a sleek red Nissan, viewed from above, across a single-color background, replicating that habitual movement we do daily on our phones. The branding emphasizes that single act, and the Swipe And Drive slogan takes center stage. What's smart here is how the brand taps behavioral instinct and a supporting ad copy of “ZERO DOWN PAYMENT, MAINTENANCE COST, FINANCE APPROVAL”. They also enticingly add, “GETTING YOUR NEW NISSAN IS THAT QUICK.” We swipe to unlock. Swipe to pay. Nissan's offer: now swipe to drive and catch this offer, showing a frictionless, almost impulsive purchase process. Swipe & Drive is AW Rostamani Arabian Automobiles' response to a new consumer mindset in the UAE. In a society where mobility is contingent on credit scores and substantial deposits, the campaign offers an alternative kind of freedom: no banks, no big down payments, and no form-filling rigmarole. Boasted as a rent-a-car for freelancers, expats, and newbies, the campaign reduces the experience to bare essentials. For just necessary documents, anybody can take a brand-new Nissan away for 12 months' rental, and at the end of the year, just buy it, bring it back, or upgrade. The package includes insurance, registration, and maintenance for an all-in, hassle-free offer. By deconstructing traditional barriers to entry, Arabian Automobiles (AAC) places Nissan in the lives of modern UAE residents: the flexible, the active, the fiscally conservative. It's not just about getting behind the wheel. It's about stretching access, convenience, and ownership in a way that responds to the pulse of the city itself. The second billboard, on the other hand, is brighter and playful. Sporting the new Nissan Kicks, the car is positioned against a stylized desert landscape with graphic mountains, detailed topography, and Arabian-inspired graphic elements. The yellow background makes a strong impression, while the message Go Epic! positions the Kicks as the SUV for bold young drivers. The price point (from AED 1,155/month) is also strategically placed to bridge desire and affordability. The campaign landed on the UAE’s uni-poles, lampposts, and digital screens.
