Maestro Pizza has released an OOH campaign in the first week of July promoting their new item which is inspired by the Netflix series Squid Game. This campaign utilizes both mega coms and lampposts and this follows their previous appearance in June 2025. In a bold and playful crossover, Maestro Pizza has partnered with Netflix’s global hit series Squid Game to launch a limited-edition campaign that merges pop culture with fast food. This collaboration taps into the cultural phenomenon surrounding Squid Game, combining its iconic themes with Maestro Pizza’s creative marketing to deliver an engaging and highly shareable customer experience. By fusing the recognizable visuals and characters of the show with a new themed pizza product, the partnership aims to attract fans of the series and food lovers alike, strengthening brand visibility and customer engagement across the region. The advertisement is as striking as it is thematic. Plastered on Dubai’s open spaces, the billboard features a large image of a pizza topped with ingredients arranged in the shapes of Squid Game’s iconic symbols: triangle, circle, and square all in bright, attention-grabbing pink and green tones. The dramatic contrast of black and neon colors mirrors the aesthetic of the show, while a masked guard character from the series stands ominously in the bottom left, reinforcing the branding. Arabic and English text blend seamlessly, with phrases like “Pizza 456” referencing the show’s lead character number. The playful twist on the phrase “Green Light Red Light” and bold typography create an immersive and instantly recognizable message for fans and passersby alike. For OOH comprehensive insights, explore INSITEOPEDIA. The extensive platform offers a wealth of information through its various sections, providing detailed industry trends that illuminate the outdoor advertising strategies.
