With summer's scent and the daylight stretching, Visit Saudi has launched lively and dynamic OOH displays, as a part of a broader effort to attract tourists to explore the Kingdom’s fun summer, highlighting the slogan روح السعودية (Spirit of Saudi) alongside stunning visuals and a call to action directing viewers to VisitSaudi. The dynamic screens utilize impactful placement to catch viewers' attention. Alluding to Saudi Arabia’s Red Sea with serene shades of blue and engaging characters, it invites passersby to reconsider their summer destination plans. The other screen's primary text, Your summer will never be the same, is followed by with the Esports World Cup, promoting Saudi Arabia as a summer destination, accentuating the Esports World Cup as a key event. The bottom left of the billboard provides a call to action with VisitSaudi.com/Summer and text that seems to encourage checking event schedules and offers. The campaign is overall lively and bright, attracting attention, excitement, and entertainment, Saudi Arabia's summer offerings as a destination full of wonder. It's worth mentioning that this new campaign is part of Saudi Arabia’s larger tourism strategy under Vision 2030, inviting the world to discover the Kingdom, one that goes beyond tradition to become a hub for unforgettable tourism The current outdoor campaign, prominently displayed on digital screens, builds upon the success of the one that ran last March. Get more in-depth details about the DOOH industry by visiting Insiteopedia
