This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for May 2025, focusing on their visibility scores and sectoral distribution. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fourteen of the top twenty campaigns belong to real estate, including the top five highest-scoring campaigns. Noteworthy Changes This month, Cairo's Out-of-Home (OOH) advertising market experienced a noticeable uptick in activity, reinforcing its dynamic nature. As consistently observed, the real estate sector maintained its dominant lead, showcasing its unwavering commitment to outdoor visibility. A deeper dive into the top 20 OOH campaigns by occupancy further solidified this trend: an overwhelming 18 out of 20 spots were secured by real estate initiatives. The remaining two coveted positions were claimed by the banking sector and prominent web portals, indicating their strategic, albeit comparatively smaller, presence in the high-impact OOH landscape. Top Five Campaigns 1.SOUTHMED (169 ad faces) That’s the record-breaking sales figure on OOH launched by TMG for SouthMED project, an achievement boldly celebrated with a follow-up campaign that lives up to the hype. After the buzz created by Hollywood legend Sylvester Stallone in the previous phase, the real estate giant now welcomes football icon Thierry Henry into the spotlight, marking a new milestone: 1 trillion pounds in sales. 2.TABARAK DEVELOPMENTS (97 ad faces)A fresh new presence is blooming across Greater Cairo’s outdoor landscape as TBK Developments launches an eye-catching OOH campaign for its latest project, Key of Greens. Widely distributed across high-traffic roads and major arteries of the capital, this campaign is all about visibility, elegance, and drawing the eyes of those seeking a more refined, nature-connected lifestyle. 3.O WEST (93 ad faces)Cairo's highways are undergoing a scenic transformation, now prominently featuring the allure of lagoon living. Orascom Development has launched a new, high-impact outdoor advertising campaign for Parkside, its latest collection of villas and apartments within the O West development. Building on the momentum of their prior O West general awareness campaigns, this new real estate launch is remarkably specific. It delivers a bold, lifestyle-focused invitation, emphasizing the unique sense of place that Parkside offers. 4.THE CREST (85 ad faces)IL Cazar Developments has made a striking return to Cairo's Out-of-Home (OOH) advertising landscape, ending a quiet stretch since their last campaign in 2024. Their new billboard for The Crest is now prominently featured across the city's skyline, marking a notable re-entry with its bold and minimalist design that's already capturing significant attention. 5.JUNCTION (77 ad faces)Majid Al Futtaim has launched a forceful new outdoor advertising campaign for Junction, making its presence known across Cairo's bustling roadways. From Sheikh Zayed to New Cairo, commuters and passersby are now greeted by sleek, consistent billboard visuals announcing the project's opening. The campaign's imagery for Junction is remarkably coherent in both tone and purpose, effectively communicating its message across the diverse urban landscape. Cairo's Out-of-Home (OOH) advertising market in May 2025 remained dominated by the Real Estate sector. With 18 out of 20 top campaigns, including the leading five, real estate developers clearly prioritize and heavily invest in OOH visibility. Their strategic use of celebrity endorsements and sophisticated branding underscores an aggressive marketing approach. While other sectors have a presence, real estate's overwhelming lead solidifies its unshakeable position in Cairo's dynamic OOH landscape, highlighting its ongoing commitment to capturing public attention. To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals. For a more in-depth analysis of May 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
