This report analyzes Egypt's dynamic outdoor advertising market, using data and expertise to spotlight DOOH's rise and its impact on Egyptian businesses. Occupancy Rate Out-of-Home (OOH) advertising occupancy went up slightly to 84.8% in May 2025, a 2.5% increase from April's 82.3%. Sector Analysis Real Estate: From April to May 2025, real estate occupancy in Greater Cairo experienced a noticeable rise of 7.8%. FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, compared to April 2025, May showed a 4.7% decrease in activity. Telecommunications: May 2025 showed a 0.1% increase in the telecommunications sector's Out-of-Home presence month-over-month. Financial Services: This industry's outdoor advertising activity saw a 0.5% increase from April to May 2025. Healthcare: This industry sector's activity remained stable at 3.2% in May 2025 and in April 2025. Year-on-Year Comparison Occupancy Rate In May 2025, Cairo's OOH occupancy modestly fell to 84.8%, marking a 0.5% year-over-year decline in activity. Sector Analysis Real Estate: OOH advertising activity in the real estate sector jumped 15.2% year-over-year. FMCG: The Fast-Moving Consumer Goods (FMCG) sector's OOH advertising activity declined 2.3% compared to last year. Telecommunications: OOH advertising activity in the telecommunications sector dropped 1.6% from the previous year. Financial Services: This sector's OOH advertising activity saw a 1.5% lower occupancy rate year-over-year, totaling 3.6%. Healthcare: This sector's OOH advertising activity experienced a notable 1% decline year-over-year. Conclusion The May 2025 analysis of Cairo's Out-of-Home (OOH) advertising market reveals a dynamic landscape. While overall OOH occupancy saw a modest month-over-month increase, the market experienced a slight year-over-year decline. Real Estate continued its strong performance, demonstrating significant growth both monthly and annually, solidifying its leading position. Conversely, the FMCG and Telecommunications sectors showed mixed results, with slight decreases in activity compared to the previous year. These trends underscore the evolving nature of Cairo's OOH advertising, highlighting the continued importance of sector-specific monitoring for effective strategic planning. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
